DSP Advertising

Amazon DSP Advertising

Level up your advertising efforts with Amazon DSP ads

Amazon DSP (demand-side platform) allows business owners to automatically buy display, video, and audio ads across a variety of channels, both on and off Amazon. DSP facilitates buying and selling ads with programmatic advertising, but the best value addition for brands is access to Amazon’s gigantic consumer data. Every single search, click, purchase, or review by a shopper is tracked, helping to choose the right ads and convey a powerful brand message that gets your target audiences to pay attention. As an Amazon advertising agency, we at RadClaws will help you gain full advantage of Amazon DSP by optimizing your campaigns and managing your budget effectively. Our experts will create an appropriate targeting strategy to get better engagement for your Amazon DSP ads, resulting in improved conversions and increased sales.

What’s Included In Our Amazon
DSP Advertising Services?

Static Display Ads

We create static display ads featuring an image and a clear call-to-action. These ads redirect shoppers to your Amazon listing, Brand Store, or your own website, providing a flexible way to drive targeted traffic and boost sales.

Dynamic Ads

Our dynamic ads automatically optimize their content based on the targeted audience’s real-time preferences and interests. These highly relevant ads direct customers specifically to the Amazon product listing page, ensuring maximum engagement.

Audio Ads

We produce Amazon audio ads, similar to radio commercials, lasting ten to thirty seconds. These ads are perfect for effectively promoting brand awareness, powering strategic marketing campaigns, or successfully launching new products.

Video Ads

We create compelling video ads that are displayed both on and off the Amazon platform. These dynamic and engaging ads direct customers to your Amazon product page or your dedicated business website, showcasing your products effectively.

Over-the-Top (OTT) Ads

Our OTT ads are full-screen video ads similar to television commercials. These non-clickable ads are designed to create high brand awareness and entice shoppers to search for and take action on your advertised products.

Audience Targeting

Amazon DSP offers deep insights into shopper behavior. We utilize various strategies—behavioral, contextual, remarketing, and audience lookalike—to ensure your ads reach the highest-intent customers for improved efficiency.

Comprehensive Reporting

We use Amazon DSP data to meticulously track how off-Amazon ads convert into Amazon sales. Our experts provide in-depth reporting and effective optimization to ensure every campaign achieves a superior return on investment (ROI).
FAQS

Frequently Asked Questions

Explore solutions in our FAQ section

Amazon DSP is a demand-side platform allowing brands to programmatically buy display, video, and audio ads both on and off Amazon. It leverages Amazon's extensive consumer data to target high-intent audiences and drive traffic to your products.
DSP is ideal for established brands and large sellers aiming to build brand awareness, launch new products, or re-engage past customers. It is best suited for brands with significant ad budgets seeking off-Amazon reach and advanced targeting capabilities.
Yes, absolutely. Amazon DSP supports various ad formats, including static display, dynamic, video, and audio ads (like radio commercials), which can be run across Amazon sites, apps, and third-party publisher websites and platforms (OTT/TV).
While minimums can vary based on Amazon's policies, DSP is generally intended for larger budgets. We recommend discussing your specific goals with RadClaws for a custom strategy, but entry budgets are typically more substantial than those for Sponsored Ads.
We offer fully managed DSP services. Our experts develop the strategy, handle ad creation, programmatic media buying, campaign optimization, and comprehensive reporting. This ensures you gain maximum ROI without needing DSP expertise.
DSP is a programmatic platform for reach and awareness (both on and off Amazon), using advanced data to find audiences. Sponsored Ads are PPC solutions focused primarily on search results and product pages to capture in-the-moment shopper demand.
DSP offers sophisticated options, including behavioral, lifestyle, contextual, audience lookalike, and remarketing. We utilize Amazon's unique purchase data to target shoppers who viewed your products or competitors' products but did not convert.
We provide comprehensive reporting tracking reach, frequency, impressions, and how off-Amazon impressions convert into on-Amazon sales. We focus on metrics like ROAS (Return on Ad Spend) and incremental sales lift for true effectiveness.

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