Virtual Product Bundles

Amazon Virtual Product
Bundles

Add discounts, increase average order value & boost your sales by creating Amazon virtual product bundles

The virtual product bundles tool gives brand-registered sellers the ability to bundle 2 to 5 complementary products and sell them from a single product detail page. You can combine multiple products under one listing offer without having to physically package them together or change the FBA inbound inventory. With virtual bundling, you can save time and at the same time offer a smooth and convenient shopping experience to your customers. With multiple products in a bundle, you can offer them at a discounted price to your customers. It is necessary to keep the bundle price lower than or equal to the total individual prices of products in the bundle.

Our Process For Creating Virtual
Bundles

Setting up Your Product Bundle

We log in to Seller Central and navigate to the Product Bundle section. We select 2-5 brand-registered ASINs and choose a main component ASIN to correctly define the search and browsing category for maximum relevance.

Optimizing Your Listing

We treat the bundle as a new listing with fresh content, relevant keywords, and bundle guidelines. The title and bullet points clearly convey the bundle nature, and we use new images, with the first image showing all included products.

Appropriate Pricing

We offer a critical price advantage by setting a bundle price that is competitive yet highly profitable. We utilize the FBA Revenue Calculator to decide on better pricing and ensure decent profit margins while adhering to Amazon rules.

Selecting the Right Category

We strategically place your product bundle ASIN in a relevant category. If all items in the bundle belong to different categories, we choose the product category based on your main product to maximize search visibility.

Creating Bundles with Relevant Products

We carefully select items for the bundle by analyzing competitors and Amazon’s "frequently bought-together" section. This process helps us make informed decisions about which complementary products to bundle for maximum appeal.

Comprehensive Creative Briefing

We conduct thorough briefings to deeply understand your products, accurately displaying your brand’s unique attributes, company culture, and product catalog to ensure all visual and listing assets are compelling.

Managing the Brand Store Submission Process

We execute, manage, and follow up on all aspects related to the Brand Store submission process. This ensures your high-value product bundles are effectively and promptly showcased to attract repeat customers.
FAQS

Frequently Asked Questions

Explore solutions in our FAQ section

Virtual Bundles allow brand-registered sellers to combine 2 to 5 complementary FBA products into a single listing. They save time by eliminating the need to physically repackage items and offer customers a convenient, discounted purchase option.
Benefits include increased average order value (AOV), simplified inventory management (no need to pre-package), and the ability to cross-sell complementary products. They also provide a unique listing, increasing search visibility and potentially reducing ad costs.
We set up the bundle in Seller Central, select relevant ASINs, and choose a main component. We then optimize the listing with new bundle-specific titles, bullet points, and images. We also use data analysis for competitive and profitable pricing.
Yes, absolutely. We manage Virtual Product Bundles across all relevant international marketplaces where the tool is available. We ensure the bundle selection, pricing, and optimization are tailored to the consumer preferences and rules of each specific region.
Only brand-registered sellers with active brand registries can create Virtual Product Bundles. The products included must be FBA-eligible and be from the same brand. We verify your eligibility before initiating the setup process.
Choose RadClaws for our data-driven approach to item selection (analyzing "frequently bought together" data), our expertise in listing optimization (SEO, images), and our commitment to ensuring the final bundle pricing is both competitive and highly profitable.
No, that is the main advantage. You do not need to physically package or change your FBA inbound inventory. Amazon handles the fulfillment by picking the individual components from your existing FBA stock when a bundle is sold.
Yes, we provide full creative support. Our design team creates custom images (with the main image showing all components) and designs A+ Content specifically tailored for the bundle listing, enhancing customer appeal and conversion rates effectively.

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